Inception continued its box office dominance this weekend with a number one showing for the third week in a row. Inception has earned a cool $193.3 million to date. According to numerous reports, Inception hasn’t showed the slightest bit if a slow down since opening in theaters on July 16.

The Inception box office run is truly a remarkable story in 2010. Even such blockbuster hits like The Twilight Saga: Eclipse, Toy Story 3, and Sex and the City 2 didn’t have this kind of staying power at the box office. Is the key to the success of Inception word of mouth, promotion, or one of the most brilliant screenplays in the history of cinema?

I saw Inception and I thought it was great. Click here for my full Inception review. The one thing friends and I have agreed upon after seeing Inception is that you need to see it again. The idea of writing a movie that is so compelling where movie fans feel an overwhelming need to see it twice or three times is just tremendous. In addition to a great story, you need a great movie, great visuals, and great acting which have all combined to make Inception the ultimate box office smash.

Unfortunately for movies like Dinner for Schmucks, Salt, and Charlie St. Cloud, they couldn’t have picked a worst time to open in theaters. Quite frankly they would have been better off going up against the third week of The Twilight Saga: Eclipse, Toy Story 3, and Sex and the City 2. Inception still has a few weeks to go before it can even think of touching the winter 2009 success of Avatar. However, smashing down movies led by Steve Carell, Angelina Jolie, Zac Efron, and Nicolas Cage is a great start for a movie that not many people can even explain.

The success of Inception could turn out to be a great thing or a bad thing depending upon where Hollywood takes it. If this means more movies with blow-away visuals and intelligent plots that challenges your mind, I think it is a great thing. If this means a lot of poor attempts to create storylines that challenge the mind but fall way short of the mark, well I’d say stick to vampire movies.

Regardless of how this all plays out, I have no doubt in my mind that Inception will impact Hollywood more than any other movie gracing big screens this summer.

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